In today’s Weekly Wrap Up we linked to a story released by Mashable reviewing a new Twitter game that Grand Island-based Free Air Collective had a hand in making. From Mashable:
The game is simple. Users follow @Trivia, which tweets out questions on a regular basis. The questions fall into one of 13 categories, ranging from books to geography to technology to art, and each question also has a point value.
The first person to reply to @Trivia with the correct answer wins all the points available, while subsequent players with correct answers win only a portion of the points (and wrong answers win a minimal amount of points just for playing). Players are competing to be the first to reach a certain number of points in each round in order to win a prize.
For the past 30 days, Free Air has been working with San Francisco-based Stage Two Consulting to complete the game, Trivia on Twitter, and release it to the Twittersphere yesterday. Speaking by phone today with Free Air’s director of business development, John Moorhead, I was given an update on its stats: Trivia on Twitter has been played in 80+ countries, @trivia has exceeded 20,000 responses per day, and triviaontwitter.com has had more that 5,000 unique visitors.
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John said that the venture with Stage Two to form the company behind Trivia on Twitter, Triv140.com, came about through an established relationship. He sees them as a long-term partner. “They truly bring a lot of unique relationships we wouldn’t have.” Stage Two is a strategic marketing & media relations firm specializing in consumer technology.
Triv140’s revenue model relies on advertisers and sponsors, which supply the prizes. Currently, the prize is a Roku digital video player, and in return, Roku recieved a major spot on triviaontwitter.com. John said that they’ve also produced a white labeled version for corporations and conferences to use for product or conference specific contests. For example, Starbucks could do a series of questions about their company, and the winner gets a Starbucks themed prize. It will also be utilized by conferences to have running contests during the show. The questions can be centered on the industry, points a speaker brings up, or scavenger hunt style around the vendor booths.
With the early success of Trivia on Twitter, Free Air will be looking at creating more Twitter-related products and services in the future. “There’s no doubt about that. Specifically what we’re going to be doing, I don’t know, but I know we’re going in that direction.”
And a bit a trivia to wrap this up: Stage Two Consulting is doing the tweeting. “It’s completely random,” John said, “as the numbers increase the number of trivia tweets will increase. We started doing several a day now we’re doing several an hour.”
