Added last line in first paragraph at 6:10 p.m.
Earlier this week, Red Bull Stash, a Facebook campaign developed by Archrival, went live. Conducted solely through Red Bull’s Facebook presence, it’s a scavenger hunt for Red Bull Energy Shots in cities across the U.S. Red Bull is conducting the campaign as a way of saying “thanks” to their Facebook fans for hitting the one-million-fans mark.
The national promotion has already received a positive review in the blogosphere. From blogs.imediaconnection.com, A Facebook campaign comes to life by Lori Luechtefeld, published 10/7:
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In recent years, marketers have realized that one of the most effective ways to engage consumers is to ask them to come online and share their stories, photos, and creative ideas with the world. Increasingly, however, we’re seeing that this world-meets-web concept works the other way too […] Read the full post
Will this prove to be as memorable as Burger King’s WHOPPER Sacrifice on Facebook? Maybe not, but I think it’s definitely set to be a successful Facebook campaign, which isn’t the easiest of feats.
If you’re in Lincoln and would like to give it a try, here’s the clue from Red Bull Stash on Facebook:
