In today’s landscape of the world wide web, simply creating and uploading content is not enough to be seen or heard. After I finish a new video blog I have a feeling of accomplishment and pride, but then I have to find a way to get the content on the right channels and pray that someone actually finds it interesting. This can easily make a person overwhelmed and intimidated to post their content on all the necessary sites and networks. Thankfully, I discovered TubeMogul.
TubeMogul is an online video analytics and distribution company that can fit the needs of large businesses or small bloggers who want to automate and publish their video content. Now you can post your video on one channel and sync your accounts to post your content on YouTube, Vimeo, Blip, Viddler, Yahoo! Video, Break, and many more.
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Eliminating the busy work of posting on all the different networks is really great, but TubeMogul’s true bread and butter is in their analytical data. As TubeMogul puts it, “TubeMogul’s analytic technology aggregates video-viewing data from multiple sources to give publishers an improved understanding of when, where and how often their videos are watched, track and compare what’s hot and what’s not, measure the impact of marketing campaigns, gather competitive intelligence, and share the data with colleagues or friends.”
TubeMogul was created in 2006 by a couple of graduate school students at UC Berkeley. The team says their objective was to empower online video producers, advertisers and the online video industry by providing publishing tools and insightful, easy to interpret analytics.
To join TubeMogul is free and very easy. Simply set up an account and post your first video. From there you can add your login information for all the other video playing sites you’d like to publish to, and then over time you’ll receive extensive analytical data to monitor the success of your content. TubeMogul does operate on a freemium model where the addition of more features and tools can be available for purchase on top of the free account.
I like TubeMogul and use it for my business and personal blog. I don’t believe TubeMogul is your solution to all frustrations with video on the web, but for how new this medium is online I think it’s a step in the right direction. Take a look at TubeMogul’s video on how to get started.
