Updated Phenomblue description on 11/13 at 11:15 AM.
The 2009 edition of Highlight Midwest ended with a set of keynote presentations from leaders of innovative companies in each of the event’s three core cities: Kansas City, Des Moines and Omaha. These keynotes were my “highlight” of the day and I found them to be informational, identifiable and even inspiring. I’ve pulled anecdotes from each of them and will be presenting them here throughout the week.
The final presenter was Omaha’s Joe Olsen, the CEO of Phenomblue, an “interactive brand experience agency.”
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Joe’s talk described the five stages that a Midwestern city goes through as it advances down the type of entrepreneurial path promoted by events like Highlight Midwest.
He spoke from his personal experience as Omaha progressed through “the ‘Ah ha’ moment,” “big business integration,” and “community building,” as well as some of the issue’s he saw the city facing today as it works to achieve the “collaborative advancement” phase and how we will recognize the eventual future when it becomes a “relocation magnet.”
Check out the video below to view Joe’s keynote anecdote.
