When Zaarly co-founder and CEO Bo Fishback took the stage at last Friday’s Big Omaha, there was still a big question on attendees’ minds: when will the mobile app launch? The answer from Fishback at that time: Zaarly was waiting on Apple’s app store approval.

Well, the approval has come and the app is out today, sporting a fresh user interface – a dramatic increase from their limited beta release at South by Southwest – and the ability to post an offer from anywhere on the map. Currently in Omaha, someone is offering $50 for “A Lunch With Warren Buffet.” I also gave the app a test run and offered $15 for an “In-N-Out Burger” (noting that it’d be pretty impressive if you were able to fulfill it), but I haven’t seen the offer populate. In Des Moines, there’s a few offers, one of which is “2 Chai Lattes” for $20 and notes, “If you take Dwolla that would rock!” And in Kansas City, where Zaarly has its marketing team, there’s an offer for “McDonald’s breakfast” for $30, which I presume is coming from team itself as Zaarly’s Adam Coomes put the notice on Facebook, as well.

Here’s a series a screenshots of my In-N-Out burger offer:

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According to Zaarly’s press release, and reaffirmed by Fishback’s Twitter reply to Sarah Lacy, Zaarly is focused on “people in the community helping other people.” Whether that’s a food delivery, a household chore or a ticket to the front row of the hot sporting event, Zaarly provides users with a location-based, real-time commerce platform that puts the buyer at the center of the transaction.

Here’s a breakdown of how the application works, provided in the release:

• Post what you’re looking for, how much you’re willing to pay for it and how soon you need it on Zaarly
• Zaarly immediately shares your request in the local community through the Zaarly platform, and also allows you to get help from your friends and contacts to find what you’re looking for via social channels like Facebook and Twitter
• People or businesses nearby see what you want and connect to fulfill your request Zaarly allows buyers and sellers to anonymously message and talk on the phone to facilitate the logistics of a transaction, enabling an in-person or virtual meeting to complete the transaction
• You can use cash or Zaarly’s integrated credit card payment system to pay for the transaction, all within a safe and secure platform
• Zaarly is available on the iPhone, Android, and all Web-enabled mobile phones via your mobile Web browser, as well as through the Web and Facebook on your desktop computer. The integrated Zaarly platform allows buyers and sellers to connect while they are on-the-go or from the convenience of home or office

According to the release, Zaarly has established itself as based in San Francisco. With Fishback and the startup’s 15 person full-time marketing team, however, having an office in Kansas City, we’ll continue to provide coverage.

Also worth noting, with their launch today, Fishback released a personal video directed to Startup Weekend, an organization that helped make Zaarly possible as it was the event at which the idea was first pitched and executed early this year. To watch the video, visit bowman.sayhellothere.to/startup-weekenders.

To view Zaarly’s release, see: “Zaarly Transforms Your Mobile Phone Into Your Mobile Wallet“

To read our past coverage of Zaarly, which covers their $1 million funding and South by Southwest launch, see: siliconprairienews.com/tags/zaarly.