Fat Brain Toys’ website encourages supporters of the company to vote for it in the Big Break competition. Screenshot from fatbraintoys.com
An Omaha-area business is one of 10 companies that have been chosen from more than 11,000 entrants to vie for a social media makeover from Facebook and a $20,000 prize.
Elkhorn-based Fat Brain Toys will compete against nine other companies for one of five trips to Facebook headquarters for a two-day social media training session and cash prize as part of the Big Break contest sponsored by Facebook and American Express Open. The five finalists will be determined through online voting, which is open for 13 more days. Ballots can be cast at facebook.com/open.
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Fat Brain Toys, owned by Karen and Mark Carson, is an eight-year-old wholesale toy company that creates toys, games and gifts designed to challenge children while they play. The company has a brick and mortar store and does some business via catalogue, but its primary sales channel is online.
Mark Carson said winning the contest would help Fat Brain Toys get up to speed on social media and that the cash prize would help the company accelerate the number of products it could push to market.
“The opportunity to get a one-on-one with Facebook experts would be a massive coup for our company,” he said a promotional video for the Big Break contest. “We can really leverage that to really do more good.”
For more on Fat Brain Toys and the Big Break competition, see the video below.
Video from American Express on YouTube.
