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You’ll like this: I live in Omaha creators launch I love in Omaha site

It's only a one-letter change from a popular grassroots campaign, but it's a whole new feeling. The team at What Cheer, the Omaha website design and development studio behind the I live in Omaha campaign, today launched I love in Omaha. The site, which What Cheer's John Henry Müller calls the "I live in Omaha

The creators of the I love in Omaha site with their valentines: Alex and Jamie Gates (top), John and Darcy Hobbs (right) and John Henry and Denise Müller (bottom).

It’s only a one-letter change from a popular grassroots campaign, but it’s a whole new feeling.

The team at What Cheer, the Omaha website design and development studio behind the I live in Omaha campaign, today launched I love in Omaha.

The site, which What Cheer’s John Henry Müller calls the “I live in Omaha just for lovers,” is a crowdsourcing app like the original. But this time it focuses on the photos, displayed full-screen, and carries a heavy holiday color, pink, instead of the blue of I live in Omaha or the red of What Cheer’s second iteration, I want to live in Omaha.

“Three years ago we launched a website called I live in Omaha,” Müller said in an email today. “Since its launch in 2009 we’ve virally collected nearly 800 ‘reasons’ why people choose to live in Omaha.” These reasons, entered in a form with four fields, are limited to a 90 characters so the I live in Omaha statement can be shared in full on Twitter or Facebook. The I love in Omaha site does not have a character limit but submissions have been kept brief and each submission can still be shared on Twitter or Facebook (below).

Telling the story behind the new site, Müller said that What Cheer developer John Hobbs had the idea to purchase the domain name after seeing Ben Lueders write the phase on his arm at Big Omaha 2011, a Silicon Prairie News event in which What Cheer played a role.

“A couple weeks ago (Hobbs) said, ‘Hey! We should do something with that domain name for Valentine’s day.’ ” Müller said. “We worked together and came up with this concept last week and in the What Cheer project way, we designed and developed in a few short days.”

Update 1:20 p.m. – Nebraksa Creative points out that the site utilizes responsive web design, resizing the image depending on your screen. See more at Nebraska Creative: “ILoveinOmaha.com by What Cheer“.

To browse through the submissions, hover over the page and look for the arrows. Here are a few of my favorite ones (a.k.a. the ones with funny pictures):

Wendy Townley and Matt Tompkins

James Eldridge and a fish from the Henry Doorly Zoo

Adam and Gina Torpin


Image credits: Screenshots from iloveinomaha.com (Gates, Hobbs, Müllers, Townley and Tompkin, Eldridge and Torpin), iliveinomaha.com, facebook.com and twitter.com.

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