Prairie Portrait: Beka Doolittle of The Pink Store

Silicon Prairie News: For those who aren’t familiar with The Pink Store’s origins, what’s the story behind the business? |

Beka Doolittle: I was living in a house with our three teenage boys and my hubby when the idea for The Pink Store came to me. I knew I wasn’t the only one who loves the color pink and decided to begin building a company where anyone could shop for a variety of primarily pink products. I registered The Pink Store LLC in January 2007, but when I lost my job in 2009, I knew my idea would soon come to fruition. By March 2011, my hubby and I …

Name: Beka Doolittle

Bio: Being an entrepreneur and a full-time mom, I consider myself the queen of multi-tasking and would be bored with only one thing at a time. (Think potty training and tweeting simultaneously!) I love to bake homemade cookies for my family, go dancing and meet new people.

Title: Owner of The Pink Store LLC aka thepinkstore.com

Age: 38

Residence: Elkhorn, Neb.

Website:  thepinkstore.com

Twitter: @thepinkstorecom

Linkedin: linkedin.com/pub/beka-doolittle

Intro music: Good Time,” by Owl City and Carly Rae Jepsen

Silicon Prairie News: For those who aren’t familiar with The Pink Store’s origins, what’s the story behind the business?

Beka Doolittle: I was living in a house with our three teenage boys and my hubby when the idea for The Pink Store came to me. I knew I wasn’t the only one who loves the color pink and decided to begin building a company where anyone could shop for a variety of primarily pink products. I registered The Pink Store LLC in January 2007, but when I lost my job in 2009, I knew my idea would soon come to fruition. By March 2011, my hubby and I agreed to use income tax money to purchase the domain name so I could begin an ecommerce retail store.

SPN: What were some of the biggest challenges you faced breaking into ecommerce without much experience in the field?

BD: My background is in finance and banking, so I’ve had to teach myself about the back end of a website. Lingo like SEO, drop-shipping and social media were not in my vocabulary. Other than knowing how to navigate around the internet or periodic personal Facebook statuses, I had no clue what I was getting myself into. I’ve spent countless hours awake while everyone else sleeps late at night to learn new things about my business.

SPN: What people or resources do you look to for insight on being a full-time mom and entrepreneur?

BD: I rely on prayer most of the time to be honest. There’s not a lot of extra time for reading unless it pertains to my business right now. My family and friends are my best resources when I need to laugh, cry or think out loud. I’ve found a website called mompreneursonline.com that provides a connection with others who are like me and that provides common ground or at least a bit of a break from insanity.

SPN: Your website’s about page has lots of interpretations about what pink means. What’s your interpretation? What does pink mean to you?

BD: For me the color pink means femininity. It’s a feel good color, a fun color, and makes people smile. It can either soften or brighten someone’s world depending on the shade. And no matter what, it adds a touch of girly-ness to any outfit or home decor. I just love that!

SPN: What are three items you haven’t seen in pink but would most like to add to your inventory if you ever find pink versions?

BD: That’s one heck of a tricky question! I’m not sure there’s anything that DOESN’T come in pink somewhere! A pink iPad or Macbook would be sweet, but thepinkstore.com and Apple would have to collaborate. Hmmmm…now there’s a novel idea!!!


Credits: Photo by Designer Portraits by Ann.


Prairie Portraits: To learn more about this series, see our introduction post, or visit our archives for past Prairie Portraits. To suggest an individual for a future Prairie Portrait, contact editor@siliconprairienews.com.


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