This may be common knowledge by now, but Kansas City digital advertising company Adknowledge two weeks ago acquired San Francisco-based SocialWeekend Labs, which operates a portfolio of Facebook and mobile apps and has tools that aim to help app developers acquire, engage and retain users. According to the company’s press release, the companies “seek to combine SocialWeekend Labs’ app promotion technologies with Adknowledge’s capabilities in ad monetization and paid user acquisition” to build a tool set for app developers. This is Adknowledge’s ninth acquisition, according to CrunchBase. The SocialWeekend team will remain in San Francisco at Adknowledge’s office there. — Source: Adknowledge
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