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Hudl acquisition of Ubersense is its fourth, second in two months

Screen Shot 2014-09-17 at 9.37.02 AMOMAHA — Hudl has made its fourth acquisition purchasing Ubersense, a Boston company specializing in interactive video analysis and instruction.

Terms of the deal were not disclosed.

Ubersense was founded in 2011 with the vision to put world-class coaching in everyone’s hands. More than 2.5 million users have installed the Ubersense app for iOS, gaining access to video analysis tools, such as slow-motion review, drawings and voiceovers. The team’s Android app is in beta testing and will launch in October.

The app helps athletes and coaches record and review video, and engage with their peers in a global community serving more than 50 sports. In addition to millions of amateur and professional athletes, the app is used by Olympians in more than 20 sports.

“The team behind Ubersense has built the best platform for analyzing technique and tracking performance for individual athletes,” said John Wirtz, Hudl’s chief product officer. “Their tools and community are the perfect complement to Hudl’s strengths in team sports.”

With the acquisition, the Lincoln-based sports video software company becomes the largest online community for coaches and athletes in the world.

Just last month Hudl acquired London-based Replay Analysis. They also acquired its largest competitors, DSV and APEX, in July 2011 and June 2012, respectively.

The eight-member Ubersense team has already joined Hudl and will work to integrate the two platforms to provide a seamless experience.

“For us, joining forces with Hudl made a lot of sense strategically,” Ubersense CEO, Krishna Ramchandran said. “We will be able to accelerate our momentum through Hudl’s expertise and relationships.”

“We’re excited to have the Ubersense team join the Hudl family, and to add a Boston office,” said David Graff, Hudl’s CEO. “Boston has a deep talent base in sports and technology, and we’re excited to aggressively grow the team there.”

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