New York Times bestselling author Diana Kander will be in Lincoln Nov. 19 to give a talk about how writing a book is like starting a startup.
Kander, a serial entrepreneur and advisor to the Kauffman Foundation, will discuss using lean startup methodology to create one of the least lean products, a book.
She released “All in Startup” this summer and it quickly rose on the New York Times bestselling list.
The novel outlines lessons for launching successful products through a story of a struggling entrepreneur making his way through the World Series of Poker.
She’ll talk about how treating the book like a business and conducting interviews and experiments has made a big difference in its success.
A sought-out public speaker, consultant and writer, Kander has advised startup founders and Fortune 500 executives on her methodology for launching customer-focused products and services.