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Branding for startups: Get strategic and get remembered
How many social media sites do you use today to get more followers, friends, likes and comments for your company? The ever-expanding volume of technology and communication channels makes it all too easy to lose sight of the one thing that will truly move the needle: your brand, and how your target audience perceives it.…
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How RenMind turned a job into a startup
Several years ago Luke Armstrong was working for National Property Inspections, a property inspection company with 225 franchises across the US and Canada. “I had worked there for five years, helping franchisees with all aspects of marketing, making print materials, designing web sites, really thinking about leveraging dollars across identical business units,” said Armstrong. “I learned so…