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LifeLoop expands to new states, new communities

Since December the LifeLoop team has hired 3 new employees, expanded into 2 more states and doubled the communities they serve. Recent growth at LifeLoop marks their transition from initial product development to customer acquisition. “We’re definitely in the scale phase of focusing on sales,” said Amy Johnson, founder. The digital communication platform handles over 1,200 users…

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LifeLoop on a team outing in Omaha, Nebraska. Photo courtesy of LifeLoop.

Since December the LifeLoop team has hired 3 new employees, expanded into 2 more states and doubled the communities they serve.

Recent growth at LifeLoop marks their transition from initial product development to customer acquisition.

“We’re definitely in the scale phase of focusing on sales,” said Amy Johnson, founder.

The digital communication platform handles over 1,200 users and 300 families, helping residents, families and staff of senior living communities stay connected.

They are looking to partner with patient care vendors who know their customers want a more complete lifestyle-focused system.

“We’re focusing pretty heavily on strategic partnerships,” said Johnson.

The company has expanded from Nebraska, Iowa and Kansas into Oregon, Colorado—as well as a pilot program in Chile.

“I didn’t think we’d be international yet, but we are,” said Johnson. “We were at a trade show, and these guys from Chile were there. They own a few communities, and they loved our product. So I said there’s all sorts of browser plugins we can use to translate it. So they’re trying it now.”

Competition and growth

Johnson sees the competition in the space as focused on very niche offerings, which makes LifeLoop unique in its breadth.

“There’s all these products to choose from, but none of them integrate with each other,” said Johnson. “Our competitors do parts of what we do, but it isn’t an apples-to-apples comparison. The one’s on our radar are Caremerge, Sagely and LifeShare. But honestly we don’t run into them a ton. It’s just a fragmented market.”

LifeLoop is taking its message to potential partners at trade shows, panels and talks at conferences. In time, however, the hope to reach families directly.

“Our next step is really to target families,” said Johnson. “If families really want the product, that forces the community to want the product.”

Founder lessons

The company is nearing the end of a fundraising round and has expanded its operating space at The Garage by Aviture in Omaha.

As an entrepreneur, Johnson says the biggest lesson she’s learned over the last several months is to trust her gut.

“It’s part of the process that you get a lot of opinions,” said Johnson. “You’ve got to know who you are and what you’re trying to do. Listen to everybody, take it all in, but make your own decision. You’re the only one who really knows where you want to go.”

See our video profile of LifeLoop from last December below:

Ryan Pendell is the Managing Editor of Silicon Prairie News.

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