November 17, 2016

  • Why Silicon Valley startup C1X opened an office in Omaha

    Why Silicon Valley startup C1X opened an office in Omaha

    San Jose-based ad tech startup C1X has opened a new office in Omaha, Nebraska. The company was founded in 2014 by Mukundu Kumaran to improve the marketplace for premium advertisers and publishers. “Our mission is to bring efficiency and data science to digital advertising,” said Perkins. The current auction-based digital advertising model has served premium publishers and advertisers poorly, according…