Engine eCommerce, a Fayetteville, Arkansas based eCommerce software company, closed a $3.6 million round of funding last week.
The firm specializes in eCommerce solutions that help large and medium-sized firms with converting via better content integration. Engine eCommerce works with digitally native companies on their proprietary CMS (Content Management System) platform and helps integrate this information into a sales stream. The firm touts the guided customization process on their software and its intuitive workflow.
The funders of this round were not disclosed, but according to SEC filings, Claiborne Deming and Wirt Yerger III – notable businessmen from the Southeastern United States – are involved in the company.
Engine is led by John James, a serial entrepreneur that has raised more than $100 million in venture investment (per his LinkedIn page). He has also been an active investor – including efforts as part of Hayseed Ventures, Gemini Development, and New Road Capital Partners. The Chief Technology Officer on Engine is James Kane. Both founders have degrees from the University of Arkansas.
When reached for comment, Mr. James stated, “After building and operating e-commerce companies for the past two decades, we’re excited to create a powerful, new e-commerce platform for brands looking to grow their revenue. We’re equally excited to do this close to the epicenter of global retail, just minutes from Wal-Mart’s corporate headquarters in Northwest Arkansas. Engine’s funding further validates the local startup ecosystem that has been gaining steam for the past several years.”
The firm fits well in the retail and ecommerce cluster that is developing around Fayetteville. This niche has spawned a number of top companies in the region’s burgeoning entrepreneurial ecosystem, including Lauren James, LIVSN, and Little Bird Systems that have all received rounds in the last two years.
Engine eCommerce can be found online at http://www.enginecommerce.com.