We The People supports creator-led startups by bringing crowdfunded products to market

We The People (WTP), the world’s only multichannel crowdfunding retail chain and community, wants to fulfill its vision of being a hub of resources for creators looking to get their crowdfunded ideas off the ground and providing them with access to international markets. WTP opened its first U.S.-based pop-up store in St. Louis in November…


We The People (WTP), the world’s only multichannel crowdfunding retail chain and community, wants to fulfill its vision of being a hub of resources for creators looking to get their crowdfunded ideas off the ground and providing them with access to international markets.

WTP opened its first U.S.-based pop-up store in St. Louis in November and will open its brick and mortar store in St. Louis in early 2019. Opening the store is WTP’s next step in expanding into the U.S. market, providing creators of crowdfunded products with a way to distribute them to a large, worldwide audience.

WTP was founded in 2016 by creators Ryan Sim, Joel Liew, Nison Chan, and CEO Jay Kang. The company achieved $1.2 million in revenue in 2017, an 800 percent growth. Revenue projections for 2018 are upwards of $1.5 million.

In less than three years, the company has gone from 14 brands to more than 160 brands with multiple product lines. WTP has five brick-and-mortar stores in Singapore, an online store available worldwide at wtpstore.co.

WTP is the only store in the U.S. that exclusively sells crowdfunded products. The St Louis pop up currently has 37 brands with more than 100 different products in total.

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WTP is proud of their reputation for helping entrepreneurs with education, live funding, a roadmap to help creators achieve sustainability, and informing creators about the pitfalls of launching a crowdfunded product. Using their online platform and brick-and-mortar space, WTP has designed a model to create revenue opportunities for these crowdfunded entrepreneurs and their products.

“WTP is helping creators turn dreams into reality by providing a blueprint for bringing a crowdfunded product to market, helping creators find sustainability after crowdfunding, and reaching potential customers around the world,” said Jay Kang, CEO of WTP. “WTP stores help to build the brands of each creator by making sure their products end up with their ideal target customer.  We’re excited to expand our reach further into the U.S. by opening our first store in St. Louis.”

Earlier this month, WTP hosted its national tour “For Creators, By Creators” (FCBC) in St. Louis in order to support and help grow the local startup and entrepreneur community.

“Our co-founders personally understand the whole journey of bringing a crowdfunded product to market and we want to help St. Louis creators succeed with their ideas,” said Kang.

Kang said he’s excited to create an event that will bring creators in the St. Louis community together. The hope is to replicate the types of relationships built at For Creators, By Creators with entrepreneurs around the country.

“St. Louis has a vibrant community of creators, entrepreneurs, and investors in a part of the country that provides everyone with a great cost of living benefit,” said Ed Schneider, Community Organizer, StartLouis. “These types of events offer creators with the opportunity to network and discuss learn lessons on how to bring a crowdfunded product to market quicker.”

This story is part of the AIM Archive

This story is part of the AIM Institute Archive on Silicon Prairie News. AIM gifted SPN to the Nebraska Journalism Trust in January 2023. Learn more about SPN’s origin »

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