“How is everything going?” This is a common question we ask each other every day. In the world of entrepreneurship, this usually means: “How is your business going?” We like to answer these questions with something positive held close to the surface. Rarely does an entrepreneur disclose their challenges, because “everything is great!” This is usually a facade we present outwards to people. It is also a trap. Read more.

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Amy Gehling is the founder of Story Seven, a consulting firm that helps clients build and communicate their brands with strategic and visual thinking tools. Since founding Story Seven, Amy has worked with a variety of organizations in tech, innovation, and community builders. Through her work she has been inspired to start Growthology Lab which works to identify and point out some of the common entrepreneurial faux pas, or toxicities that exist in “hustle” culture. Growthology Lab uses satire to not only poke fun of ourselves as entrepreneurs, but also to advocate for a healthier and more sustainable approach to entrepreneurship that suits each individual.

To learn more, visit: GrowthologyLab.com and StorySeven.com.