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Derian Baugh: Provide the best experience for one before the masses

By SPN Newsroom / September 26, 2014

(Guest post by Derian Baugh) It’s been said that it takes money to make money, however, this begs the question: How do you make money if you don’t have any?

There are several books and articles written on the subject of customer validation, grassroots marketing, lean startup principles and harnessing a business model that will propel your company to success. I’ll try my best not to regurgitate those things here, but I will tell you how we got Men’s Style Lab off the ground…

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AJ Nelson: It doesn’t take money to find your users, make them happy

By SPN Newsroom / September 19, 2014

(Guest post by AJ Nelson) Running a startup is pretty insane when you don’t have money. You really are forced to focus on what matters.

It’s not spending money on Facebook ads, Google AdWords, mobile app install ads, outsourced firms, email marketing—it’s none of that. There’s no silver bullet here that is going to build you a great company…

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Nominations for AIM tech awards due Friday

By SPN Team / September 17, 2014

AIM, a Nebraska nonprofit dedicated to furthering tech, is seeking nominations for its Tech Celebration awards in six categories: tech student, tech educator, tech innovator, tech leader, exemplary emerging business and exemplary enterprise business.

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Meissner: RaceNote needs credibility, face time for success in race world

By SPN Newsroom / September 12, 2014

Founder Friday is a weekly guest post written by a founder who is based in or hails from the Silicon Prairie. Each month, a topic relevant to startups is presented and founders share lessons learned or best practices utilized on that topic. September’s topic is how to market your startup without a full-time marketing department.
About the author: Zach Meissner is the co-founder and COO of RaceNote, an Omaha-based software company that serves the motorsports industry.

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Kyle Rogers shares what’s worked, what hasn’t to market Knoda

By SPN Newsroom / September 5, 2014

(Guest post by Kyle Rogers) My co-founder James Flexman and I both hail from marketing backgrounds. We worked together at Sporting Kansas City under some brilliant marketers, but promoting a previously unheard of consumer internet company requires very different tactics from those required to promote a sports team.

Today we’re happy to share some of the lessons we have learned over the past nine months since Knoda launched.

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Chris Cooley shares how SpiderOak’s distributed team works

By SPN Newsroom / August 29, 2014

SpiderOak started with the intention of being a distributed team. Our core product is built around encryption and the pool of talent that understands it. Cryptonerds, as they refer to themselves, tend to be deeply involved in their trade but the pool is very small. As a developer-heavy organization, it just made sense to start as a distributed organization.

It all began in 2007 and now we’re just over 40 employees—we have offices in San Francisco, Chicago and Kansas City with employees across the U.S. ranging from Hawaii to rural Colorado to Washington, D.C. We even have foreign employees who hail from Australia, Germany, Honduras, Bulgaria and Argentina…

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