-
Ballot Hero has successful test run in Nebraska general election
OMAHA—Jim Esch thought an email he received from a 93-year-old woman yesterday was fake. The former political candidate and founder of Ballot Hero, a new voter education site, thought that because it was so overly nice. Surely it was a friend playing a prank.
-
Former House candidate launches BallotHero to easily inform voters
A lot has changed since Jim Esch ran for Congress in 2008. The iPhone had just come out the year before. Facebook was still just a platform for friends, not marketing. Twitter had not gained its favor it has today. But while there has been technological strides elsewhere, money spent in political tech is largely…