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Kevin Hale focuses on fostering relationships with users (Video)
Kevin Hale and his team at Wufoo, an online form builder, approach interactions with new users like dating, and interactions with existing users like a marriage. Wufoo’s software, Hale said at Big Omaha 2012, was constructed so that users can have a relationship with it. “When we knew that we were going to build software,”…
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Kevin Hale: ‘Build software people want to have a relationship with’
Big Omaha 2012 definitely benefited from Kevin Hale’s gracious agreement to join the lineup at the last minute. He spoke at KANEKO for almost an hour Friday afternoon on “designing for relationships,” or “how to design a company, a team, an organization so that it fosters really strong relationships with users and customers that help…
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Welcome the Wufoo co-founder to Big Omaha, a late lineup addition
As we begin Big Omaha day two, we’re excited to announce the late addition of Kevin Hale, co-founder of the online form builder Wufoo, a Y Combinator seeded startup acquired by SurveyMonkey in 2011. When Wufoo launched, it aimed to beat out the existing form builders with an exceptional user experience, something it ultimately succeeded…