Orchestra

  • Gentry Underwood takes a designer’s approach to startup problems (Video)

    With the ascent of Apple, the notion that an emphasis on design can drive business success has become more commonplace in recent years, Gentry Underwood says. But Underwood, the co-founder and CEO of Orchestra, doesn’t need to look toward Cupertino to see the impact that a design-centric approach can have on a company. After all,…