Performance Marketing

  • A peek at the thought process behind the Thinc Iowa 2012 identity

    It’s that time of year again. The leaves are turning from green to brilliant oranges and reds. The weekend grilling ritual gradually gives way to simmering pots of chili on the stovetop. Neighbor kids are throwing the football in the front yard … And Thinc Iowa is almost here. All of us here at Performance…

  • Thinc Iowa 2012 features new look, two full days of speakers

    As of this moment, Thinc Iowa 2012 is real. That’s what makes days like today so special – we get to let the community in on what we’ve been up to the past few months. The first step, along with our partners Performance Marketing (PM) and Shift, is the debut of the preview site for…

  • ‘Hacker spirit’ pushes Shift’s Sinclair to keep tinkering, building

    If it’s Friday and it’s lunchtime and Ben Sinclair isn’t at Performance Marketing’s West Des Moines offices, it’s a pretty safe bet where he is instead. He’s making a beeline to the buffet line. Mind you, he’s not there for the fare — Sinclair gives the food a review that’s lukewarm at best — but…

  • Guest Post: Why ThINC Iowa? The story behind the ‘inc’

    (This is a guest post by Camille Wolfe of Performance Marketing, our Des Moines-based design and identity partner for Thinc Iowa.) Before Thinc Iowa was Thinc Iowa, it was an idea in search of an identity. Performance Marketing was delighted to be part of that creative process from the beginning. Of course, before we could…

  • Thinc Iowa website launch and tickets coming next week!

    Oh so close! We couldn’t be more excited to drop a sneak peek of the Thinc Iowa website here as an end of the week surprise for you. You’ll notice a few added buttons and if you could scroll down, lots more information about what’s ahead. The full site is set to launch next week,…

  • Announcing Thinc Iowa, October 20-21, Des Moines

    Since becoming a part of the Silicon Prairie News team nearly two years ago, and immersing myself in the entrepreneurial and business community of Iowa, I couldn’t be more excited to make this announcement today. Coming this October, we will be holding the inaugural Thinc Iowa event in Des Moines, a conference on the common…

  • Thank you to the Silicon Prairie Party sponsors!

    We’re just a few days away from the Silicon Prairie Party at South by Southwest Interactive in Austin and we want to express a huge thank you to our sponsors from across…

  • Performance Marketing provides workspace, mentoring

    Performance Marketing (PM), a West Des Moines-based creative agency, decided to take a different approach to celebrating their 10-year anniversary. Rather than throwing a big celebratory party, they took a staff poll to find ideas that would give back to the community. One such idea was the creation of PM Underground, a project that is…