As content partner, Malone & Co. strives ‘to stay true’ to Big Omaha
What Big Omaha 2012 stills and motion content partner Malone & Company does every year is easy to quantify, yet somehow still difficult to express. This year, the Malone & Company crew of Mike Malone, Patty Malone, Matt Andrews, Sally Nellson Barrett, Chris VanKat, Kate Heller-Thomas and Andrew Marinkovich joined forces with Kameron Bayne of
The crew from Malone & Company teamed up with Kameron Bayne Images and Bellus Films to capture the sights and sounds of Big Omaha 2012.
This year, the Malone & Company crew of Mike Malone, Patty Malone, Matt Andrews, Sally Nellson Barrett, Chris VanKat, Kate Heller-Thomas and Andrew Marinkovich joined forces with Kameron Bayne of Kameron Bayne Images plus Tyler McCarty and Matt Paddack of Bellus Films to produce:
- 10,707 images
- 3,592 photo booth images
- 186 video clips
- 523 gigs of total content
They collectively took 280,000 steps, walking about 122 miles during 200 production hours. Over the next six months, they’ll spend another 80 hours editing footage to produce next year’s promotional video.
Perhaps the most amazing part? They do it all pro bono.
“As exhausting as it is, we absolutely love being a part of it and feel fortunate to be a part of it,” Mike Malone said. “We’re looking at it as a way to help the community, not even the entrepreneurial community, the tech community, but the community of Omaha as a whole.”
Their mission is the difficult-to-express part. They are charged with not only documenting what happened, but also what it meant to the participants.
“The hope is really to stay true to what Big Omaha is and what people remember about it,” said Malone, who’s an Omaha native. “Our challenge is not to get into a groove, where we just do the same thing with people talking about Big Omaha in the same way.”
Malone & Company is well suited to the task; Malone describes his team as “deeper thinkers” who help clients with content strategy, not just creation.
“We tend to be the group you hire when you want to make something deep and lasting and repeatable,” Malone said. “We’re not the one-off and make a quick video and move on.”
For a further look at Malone & Company’s work at Big Omaha, see the Silicon Prairie News Flickr collections from the last four conferences, which contain hundreds of photographs by the Malone crew. For a sampling of Malone & Company’s video work, see the Big Omaha 2012 promo video below.
Credits: Photo collage courtesy of Malone & Company. Video by Malone & Company.
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