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Sojern appoints two new VPs

Sojern today announced the appointment of two new members to its executive team. The Omaha-based travel advertising and data company named Brad King vice president of marketing and vertical sales and Chris Marrow vice president of U.S. advertising sales.

King (left, photo from linkedin.com), who comes to Sojern from TellApart, will focus on strengthening the company’s vertical product and strategic marketing efforts. Marrow, who previously served as Sojern’s vice president for western region sales, will shift his focus to driving sales nationally. Both executives will be based in San Francisco and will report to Mark Rabe, Sojern’s San Francisco-based president and CEO.

“Brad and Chris will be key additions to the executive team as we continue our path of rapid growth,” Rabe said in a press release. “Brad’s broad expertise in data, marketing and the travel industry will be vital to increasing Sojern’s market visibility as we continue to expand our platform and introduce new products, services and partners. Meanwhile, Chris’ demonstrated advertising sales and data knowledge – coupled with his understanding of the company and our airline partners – will be critical as we continue to increase revenue and foster key industry relationships.”

In a phone conversation last seek, Rabe (left, photo courtesy of Sojern), whom Sojern brought on board in April, said the company’s most recent moves align well with its goal of attracting talent, one of the priorities Rabe has established during his six months at the helm of the company. 

“All of these folks, as they’re coming on board, are helping us really crystallize, you know, what our strategy is and how we think of the advertising ecosystem as it pertains to travel and really helping us kind of think about how we scale and get it to the next phase of growth,” Rabe said. 

Prior to TellApart, King had stints at Yahoo, where Rabe also previously worked, and BlueKai. Marrow joined Sojern in 2009. Before joining Sojern, Marrow served as chief revenue officer for Aggregate Knowledge. He also has experience Tacoda, eBay, AltaVista, Ziff Davis and FlyCast Communications.

For more from our interview with Rabe halfway through his first year at Sojern, check back on Silicon Prairie News in the coming days.

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