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Iowa startup NextStep helps show value of Nike’s wearable computing

June 11, 2013 by

The 10 startups of the Nike+ Accelerator demo day Monday helped prove the value of Nike Fuel technology, CNN Money recently reported. One of those companies was Cedar Rapids, Iowa-based NextStep (formerly RecBob), which aims to help users increase their fitness level by syncing the Nike Fuel system with services like Google Calendar. Together, they could encourage users to turn sitting meetings into walking ones, CNN suggested. “(The accelerator) was a tremendous success, for the community, Nike, and TechStars to come together and show that the future of Fuel and quantified self can be delivered,” said Dylan Boyd, managing director of the Nike+ Accelerator. NextStep’s next step is to raise a $350,000 round of financing, according to CNN. — Source: CNN Money


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