Bulu Box, a health food and vitamin sample subscription box service, has received $1.5 million to launch Bulu Insights, a proprietary software that uses data received from sample surveys.
The fundraising round was led by Flyover Capital and included Dundee Venture Capital and Triompf.
“We use our customers’ feedback to guide all decisions on BuluBox.com,” said Bulu Box Co-Founder and CMO, Stephanie Jarrett. “Now we’re ready to package up that same data and provide it to our Brand Partners so they can gain valuable product and consumer intelligence all while getting their samples to qualified, paying customers.”
Investors see a lot of potential in Bulu’s development of software that can give product manufacturers data-driven insights.
“We were impressed by the revenue growth of Bulu Box, but what really excites us is the data play with Bulu Insights,” said Flyover Capital General Partner, Keith Molzer. “We have yet to see anyone in the industry that, in our opinion, has the product intelligence of Bulu Insights and such a powerful platform for health-oriented consumer product manufacturers.”
Bulu Box was founded in 2012 and is based in Lincoln, Nebraska. Flyover Capital is based in Leawood, Kansas.