April 28, 2016

  • 5 factors to consider when setting your startup’s content marketing strategy

    5 factors to consider when setting your startup’s content marketing strategy

    For startups, the question is not whether content marketing should be included in your core marketing strategy, but how much of your limited time, money and resources you should put into it. Through my consulting practice, I see many startups “chasing their tail” by writing blog posts, creating graphics for social media and enlisting expensive…