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Why Dwolla made its transactions free (and what happened next)
Des Moines-based payments company Dwolla decided a year ago to make all its transactions free. The company had started in 2010 with free transactions under $10 and 25-cents for all transactions over $10. “That worked out really well for a long time,” said Jordan Lampe, Director of Communications and Policy at Dwolla. “But what we started seeing was…