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Pegex raises round, helps waste management with software, and apparently loves dogs

Pegex, a Madison, Wisconsin based startup, has built a SaaS platform that provides waste management companies with business productivity tools that include a robust CRM, an automated quote engine, documents and data automation, workflow management, and other unique sets of templates and tools for their industry partners. But, in doing our research for this company,…

new-employee-training

Pegex, a Madison, Wisconsin based startup, has built a SaaS platform that provides waste management companies with business productivity tools that include a robust CRM, an automated quote engine, documents and data automation, workflow management, and other unique sets of templates and tools for their industry partners. But, in doing our research for this company, what struck us was the odd note of their website marketing.

Pegex has exactly one press release from this year. It does not tell the story about how they have created a buzz in the industry regarding their software. It does not tell the story of their recent $1.25 million raise. It does not tell their story about hiring a bunch of new people.

No, it talks about dogs.

Apparently, dogs are an integral part of developing software at PegEx. President and CEO, Eric Apfelbach states, “Developing software is incredibly complex and stressful. Letting employees bring their dogs into the office makes for a much more relaxed environment. We work hard and play hard. It’s part of our culture. Having a fun dog-friendly work environment has helped us hire and retain top development talent.”

And this strategy appears to be working. Apfelback states, “Since our release of PegEx Platform last summer, we have penetrated 100% of our target markets, including medical waste, hazardous waste, non-hazardous regulated waste, used oil, chemical distribution, and solid waste.” The company’s product is robust, cloud-based, and specifically built for waste management companies. This targeted approach has allowed the company to provide services to more than 10,000 customers (according to the firm’s website).

On the backs of this market adoption, Pegex has hired more than forty employees and has raised investment rounds to date from groups like Plymouth Growth Partners, Capital Midwest Fund, WISC Partners, and others. In fact, the SEC filings for the firm indicate that in May 2018, the firm raised $8mm plus, with a total of over $15mm raised to date. For more information, check out their website at www.pegex.com.

Headquartered in Madison, WI, Pegex, Inc. is a rapidly growing, technology-enabled solutions provider that is disrupting the waste management industry. The PegEx Platform is a cloud-based SaaS that provides waste management companies with business productivity tools that include a robust CRM to manage customer relationships and the sales process, an automated quote builder, document and data automation, operations workflows and asset management, a waste profile builder, complete e-Manifest workflow, and it interfaces to 3rd party systems. Learn more at https://pegex.com.

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