Video from The New Black on Vimeo.
The biggest service upgrade in Proxibid history is “just scraping the surface” of what’s in store, according to Cassius Almeida, the company’s director of project management.
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That’s one insight gleaned from the video Proxibid released in conjunction with its announcement of “Project Superman,” the internal code name that the Omaha-based real auction marketplace gave to the recent rollout of some 20 new features and enhancements to its website design, security and bidding process.
Proxibid’s rollout, which we covered on Monday (see our article: “Proxibid unleashes ‘Superman,’ the biggest product upgrade in its history“), includes: a newly designed website; additional category landing pages; more efficient fraud prevention measures; better-streamlined registration and bidding processes; and tools to make it easier for users to browse for and find auctions.
The video, which says Project Superman “fundamentally changes the way we do business,” provides the perspectives of several Proxibid employees on the rollout’s most important pieces and its big-picture significance. A couple points of major emphasis in the video:
• Project Superman caters to both auctioneers and bidders. The project has a stated mission of bringing about a “Superb auction experience, for both bidders and auction houses.”
Says Proxibid president Ryan Downs in the video: Superman aligns “the company behind a singular goal, which is to create a fantastic experience for all of our bidders, and it’s just been exciting to see how it’s brought out creativity and collaboration and innovation .”
• AuctionGuard makes it easier. AuctionGuard, the name given to some of the new security features Proxibid rolled out as part of Superman, virtually eliminates registration, allowing bidders a quicker route to auction without sacrificing security for auctioneers.
“We’re creating a unified user agreement with consolidated terms and conditions,” Almeida (left, photo from linkedin.com) says, “that apply to all auctions for all buyers.”
• There is more in store. Several of Superman Project’s key players suggested as much when they sat down for an interview with Silicon Prairie News last week, and that notion is reaffirmed in the video by several people.
“Our ability to leverage technology will continue to make it easier for the buyer, safer for the buyer,” Almeida says, “and help drive revenues for auction companies and sellers.”
“I think we’re just scraping the surface,” he adds, “of what’s available and what will be available over the next 10-20 years.”
