Red Bull’s Facebook page boasts more than 27 million Likes.
Archrival last week laid claim to another Facebook first.
Archrival, the Lincoln-based youth marketing agency that’s part of the Austin, Texas-based Dachis Group, launched Red Bull’s new Facebook Timeline as one of a select few Facebook partners that were given early access to Timeline for brands.
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As part of the new Red Bull Facebook page, Archrival introduced Red Bull Timeline Timewarp (left), the first game for Facebook Timeline. Archrival also has the distinction of launching the first branded game on Facebook, Roshambull, back in 2007. Two years later, Archrival was named one of Facebook’s first “Preferred Developer Consultants.”
The latest game, Timeline Timewarp, takes players on a virtual scavenger hunt through Red Bull’s history, with one clue leading to the next, and so on. In addition to creating the game, Archrival appears to have made small tweaks to several other elements of the page to accommodate the new Timeline layout.
Archrival brand manager Don Aguirre shared some of the story behind Archrival’s opportunity for an early look at Timeline in a post last week on the Archrival blog:
A few months back, Facebook asked an exclusive set of partners to start using Timeline prior to the public launch so they could get a sneak peek at the new features. Invitations went out to brands and agencies based on their social reach and influence.
Aguirre also offered insights on how brands can leverage Timeline to share their unique stories:
Timeline has always been intended to help people tell a better story about themselves and their life. Brands, coincidentally, are no different. Every brand has its own unique narrative that’s worthy of being told but up until now, the process of conveying that story has been easy for a few and quite difficult for many. Now, Timeline has essentially leveled the field by allowing organizations to refine their image and reveal a more human and approachable side – a side that will surely deliver a more distinct and meaningful brand experience.
For more on Archrival’s latest work for Red Bull, check out the additional coverage below.
- Archrival blog: “Timeline for Brands: A Primer”
- Nebraska Creative: “Archrival Launches Red Bull Facebook Timeline Game“
Credits: Screenshots of Red Bull’s Facebook page from facebook.com.
