Lincoln-based youth marketing agency Archrival recently teamed up with Red Bull to create #THESHOW, a digital project that allows users to turn their Instagram galleries into customized documentary videos and share them globally.
“There is no doubt that Instagram has released enormous creativity in people who might otherwise never have got involved with photography,” Archrival writes on its site. “Red Bull #THESHOW is a global digital project that responds to this trend.”
The social project, which launched Nov. 15, has more than 5 million variations of the customizable documentary videos that Archrival helped design, create and shoot.
Archrival previously has worked with Red Bull and has done work for other large companies, like Pabst Brewing Company, Hewlett-Packard and Foursquare. In June, Archrival’s founders and a number of investors announced they bought back their company from Dachis Group, which acquired the small agency in 2010.
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Create your own show by connecting your Instagram account or see an example of what it would like below:
Credits: Video from Vimeo.