Sojern, a traveler marketing company founded in Omaha in 2007, has raised $10 million in Series C funding.
Triangle Peak Partners led the round this December with the full participation of existing investors: Norwest Venture Partners, Trident Capital, Focus Ventures and Industry Ventures, according to a company press release.
This round brings Sojern’s total capital raised to $47 million. The company—which is now headquartered in San Francisco—plans to scale its Sojern Traveler Platform and aggressively recruit commercial, engineering and data science talent with the funds.
Sojern was recently named the fastest-growing travel technology company on Deloitte’s 2013 Fast 500 list, with a 3,811 percent fiscal year revenue growth between 2008 and 2012.
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“We are pleased with the clear market validation and excited to accelerate our growth further with fresh capital,” said CEO Mark Rabe (right) in the release. “Simply put, we plan to continue delivering world class solutions to our 500+ travel customers.”
Sojern has two product offerings: the Airline Boarding Pass and the Sojern Media Platform.
The Boarding Pass application aims to provide relevant, targeted offers and content to travelers through air carriers including American Airlines, Alaska Airlines, Delta Air Lines, US Airways and United Airlines.
The SMP, Sojern’s newest offering, is an audience targeting product that combines Sojern’s proprietary data, targeting algorithms, advanced media buying and optimization technology for exceptional campaign performance.
“We are excited to partner with Sojern,” said Dain DeGroff, President of Triangle Peak Partners. “They have a great management team that has executed very well and is pursuing strong growth opportunities. We were attracted to their ability to use their very large amounts of data to deliver unique performance based advertising solutions to their customers.”
Credits: Mark Rabe photo from Silicon Prairie News archive.
