KANSAS CITY—For two-year-old startup Bodeefit, things have been going well. Their app has more than 200,000 users and a new monthly group training program is starting to catch on. But lately, co-founder Adam Griffin says something had seemed a little off.

“Over the past two years we’ve layered in a bunch of different offerings, whether it be nutrition, meal plans or a pretty active blog with contributors from all walks of life,” Griffin told SPN. “What we realized is it got us away from our core mission of simply getting people moving.

“Our message had gotten diluted over the past couple years.”

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So the startup is getting back to basics. With a redesigned website that puts the focus on easy daily workouts that can be done without equipment, Griffin says Bodeefit began looking for a way to give back.

Enter Bodeefit Kids, an initiative still in the early stages that hopes to get kids and young adults moving throughout the day.

Griffin cites a statistic that says obesity has doubled in children and tripled in adolescents since the 1980s as a reason Bodeefit has taken such an interest in the health of young people.

“Obviously there’s a huge need for it and it just lines up really well with what we’re all about,” Griffin (right) said. “There are so many movements applicable to teaching a child the foundation of fitness. It’s really very much a giving effort for us.

“This isn’t a paid product, it’s not something we’ll be producing revenue off of. It’s our company’s main method of giving back.”

Through Bodeefit Kids, Griffin says the startup hopes to help implement basic workout elements—like a squat, push-up or sit-up—into a fun classroom activity. Griffin is originally from Kansas City—his business partner Blake Miller currently resides there—and has been working with his sister, who runs after-school programs for Johnson County Parks and Recreation, to develop a simple weekly plan for students.

“The idea behind the program is teach the kids super basic movements and teach them in a way that allows them to have fun with it,” he said.

Already the startup has had interest from schools in Kansas City, Denver—where Griffin currently resides—and as far Dubai. Though for the time being, Bodeefit is still developing what exactly the program looks like. Interested teachers or school administrators can sign up for weekly emails from Bodeefit Kids online.