Looking to book a thought leader for your next event? Look no further.
Imagine gathering a group of friends, flipping on your flat screen, and voilà – your favorite chef greets your guests for an interactive cooking class. Perhaps your company is looking to engage a notable author for a company retreat, or you are looking for an industry expert to provide insight about an organizational issue. St. Louis-based Geniecast can provide that virtual and interactive access to a robust offering of experts anywhere in the world.
Serial entrepreneur Keith Alper founded Geniecast and many other businesses and organizations including Nitrous Effect, Evntiv, UPBrand Collaborative, Vidzu, and CPG. Alper is the author of From Like to Love, a #1 Amazon Best Seller. [1]
The inspiration for Geniecast came a few years ago when Alper organized an event, but the keynote speaker was not able to attend in person. Alper was struck by the idea that he could bring bestselling authors, thought leaders, politicians, change makers and others to audiences anywhere through live, two-way interactive video.
He founded Geniecast to provide a platform that provides access to countless speakers who are, in many cases, too expensive or not available for in-person appearances.
With its Augmented Placement in Real-time (APiR) technology, Geniecast merges augmented and mixed-reality technology with production of live or recorded video to create face-to-face real-time engagement with a life-like representation of an expert on a host of topics. Geniecast services include content curation, full support event marketing and production services, registration, and engagement metrics.
Geniecast has, from the time of its founding, hosted several hundred Casts. Speakers or “Genies”, as they are called, include big names such as Steve Wozniak, co-founder of Apple Computer Inc., Patty McCord, Chief Talent Officer of Netflix, Maxine Clark of Build-a-Bear Workshop, and many others.
Users can select from a large variety of program topics in business, education, entertainment, personal and professional development, society-culture, and technology. The company continues to add channels and program categories.
Alper calls his solution “the Amazon of people” and the world’s largest interactive cable system. He notes that Geniecast provides a valuable platform for leaders to increase their market exposure. Genies who appear on the platform have already been contracted for appearances with fees in place.
Users simply select a time and schedule the speaker, and Geniecast coordinates the rest, for any audience in the world. Booking can be completed in as few as 18 seconds, and Geniecast has lowered the expense of speaker engagement by as much as 70-80%, according to Alper.
Genies can appear for an audience with no more equipment than a webcam, a microphone, and a strong internet connection. The tap of a link opens up the site, and Geniecast can control the camera and microphone, allowing audiences’ hosts to focus their attention entirely on the speakers.
Don’t see your favorite thought leader on the list, or wish to be added to the list of Genies? Contact Geniecast to inquire about additions to the list.
“If there is a request for someone not on our platform, we can typically get them ready to go in less than a week, and we have had 99% success in getting anyone requested,” said Alper.
Alper added, “I love being the disruptor in a place where we see so much value for stakeholders. We can be anywhere at any time because our content is in the cloud. We are small but mighty, and we have plans to continue to scale and add more consumers and Genies, including more celebrities and athletes.”
As for his decision about where to locate his company, Alper said, “We have chosen specifically to headquarter in St. Louis – a place as competitive as anywhere. We have a fantastic culture, which is critical for a great startup. There are zigs and zags in a startup, but we have been fortunate to have great people and a great environment, and our company culture will remain a priority as we scale in the next few years. We are continuing to expand our production and sales teams, and look forward to adding more audiences, speakers, and content to our platform.”
Visit https://geniecast.com/ to read more about this company or to book a Genie.
Click on this link to view the Geniecast brand video and learn about Geniecast’s APiR technology: https://live.geniecast.com/brand_apir_videos/