Day: March 30, 2019


SPN Funny Page: “The Target Customer” by Growthology Lab

By Amy Gehling / March 30, 2019

You should have a target customer. In fact, I fully believe you should pretend your target customer is an actual person. This is called a customer avatar, which is basically an imaginary friend for your business. Like an imaginary friend, you should understand what your avatar likes, dislikes, what motivates them, and what they need.…

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