Day: March 30, 2019

(k)AIM_Chip_Black_200x168

SPN Funny Page: “The Target Customer” by Growthology Lab

By Amy Gehling / March 30, 2019

You should have a target customer. In fact, I fully believe you should pretend your target customer is an actual person. This is called a customer avatar, which is basically an imaginary friend for your business. Like an imaginary friend, you should understand what your avatar likes, dislikes, what motivates them, and what they need.…

Read More