SocialVolt, an Overland Park, Kan. startup that makes social media management software, on Wednesday announced the addition of Channels, a new offering for brand monitoring, to its social media management system.
Channels combines listening, publishing, moderation and risk-management features in one package with the aim of empowering businesses to keep track of brand conversations across social networks, thus gaining visibility and minimizing risk.
“Channels is a fresh and much needed approach to brand monitoring that not only allows enterprises to track relevant social conversations, but also lets them immediately engage as needed with its intuitive moderation and publishing features,” Scott Oppliger (left), the CEO of SocialVolt, said in a press release. “Channels checks all of the necessary brand monitoring boxes, but also includes robust social media risk management capabilities.”
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Channels monitors Facebook, Google+, Twitter, YouTube and millions of blogs for brand conversations. It’s designed to allow users to create tags to follow conversations about their brands and competitors, while tracking their share of voice in social media.
Channels contains a new sentiment engine, which aims to provide SocialVolt users with the ability to monitor the sentiment social media interaction about their brand. Based on a series of algorithms, all posts are immediately classified as positive, neutral, or negative, allowing users to gauge brand sentiment in real-time. The sentiment of messages can be manually changed to help teach the sentiment engine how to rate future messages.
Founded in 2009, SocialVolt is backed by Archer Capital, an investment firm founded by Jon Darbyshire that funds early stage startups. Archer Capital’s portfolio also includes Front Flip, AudioAnywhere, DataLocker, Digital Sports Ventures, ImmunoGenetix Therapeutics, KCBioMedix, Mygistics and Narrow Tree Nurseries.
Credits: Photo of Oppliger from linkedin.com.
