Aaron Hoffman

  • After gener8tor Men’s Style Lab returns to Iowa, continues to grow

    It’s been a whirlwind couple of months for Des Moines ecommerce startup Men’s Style Lab. In late Dec. 2013, the company’s co-founder Derian Baugh learned he and CTO Aaron Hoffman had been accepted into gener8tor, a 12-week Madison, Wisc.-based accelerator…

  • Trunk Club competitor enters Wisconsin’s gener8tor accelerator

    On Dec. 26, Men’s Style Lab founder Derian Baugh got what he calls a “belated Christmas miracle.” He found out that his fledgling e-commerce startup had been accepted to gener8tor, a Madison, Wisc.-based accelerator he describes as extremely competitive. Of 385 applicants, Men’s Style Lab was chosen as one of five startups from across the…

  • Prairie Portrait: Aaron Hoffman, agile development consultant

    I do what I do because… I enjoy it and so far people still pay me to do it. In my own small way, I see it as freeing people from traditional application development and helping them to be more efficient and accelerate innovation.