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Ella Wirtz

  • Boutique Window launches app to help retailers market goods on-the-go

    The owner of a downtown Lincoln boutique shop, Duo Shoes, does not do websites. She is not an expert marketer. But, she is up on shoe, jewelry and other clothing trends. Nine months ago, she participated in a beta test for Boutique Window, a Lincoln-based startup that gives small businesses a better shot of showcasing…

  • Boutique Window brings in $650k from Nebraska Global, Nelnet

    Two weeks ago, Ella Wirtz and Courtney Rodgers launched their marketing software following three months of private tests with around two-dozen stores. This week, nine months into their startup journey, the duo announced their latest milestone: Boutique Window closed a $650,000 Series A round. The new capital, which comes from software investment firm Nebraska Global,…

  • Boutique Window launches its online marketing tool for small retailers

    After three months in private beta, Lincoln, Neb., startup Boutique Window on Friday began letting any small retailer sign up for its online marketing tool. The startup’s software, which costs users $40-$60 per month, aims to make it easy for brick-and-mortar stores, such as clothing boutiques, to showcase their merchandise online in order to boost…