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Fourstarzz Media: fueling the growth of influencer marketing
Over the past 50 years, business marketing strategies have changed substantially. But there has always been one constant – the power of word-of-mouth marketing. People talking to people has always been one of the most impactful marketing methods. The rise in social media personalities has hence sparked the interest of many businesses. Now marketers can…
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Lincoln-based Fourstarzz Media goes international with influencer marketing
Dennis Doerfl and Daniel Troesch met while working for Groupon in Switzerland, traveling all over the world managing the company’s international projects. Through that business relationship, the two found themselves in Lincoln, Nebraska launching their own influencer marketing company, Fourstarzz Media. Doerfl, a former University of Nebraska at Lincoln student, felt that the Lincoln startup…