Stacking Up

  • Stacking Up: Hayneedle executive profile series complete

    Over the past few weeks, Andrea Ciurej brought us profiles of Hayneedle’s three recent additions to its executive team: president and CEO Carter Cast, chief marketing officer Ash ElDifraw, and chief merchandising officer Jason Goldberger. When we approached this series – titled Stacking Up in reference to the high level of talent and experience added…

  • Stacking Up: Carter Cast brings marketing legacy to Hayneedle

    Before Carter Cast began building futures with the nation’s leading companies, he was more interested in the building of past civilizations. The Stanford University graduate was a history buff during his college years. Going on to earn a bachelor’s degree in political science, Cast, as a child, was more so an archaeologist who collected rocks…

  • Stacking Up: Ash ElDifrawi focused on building Hayneedle brand

    Before his days of management consulting and brand advertising, Ash ElDifrawi dealt with clients subjected to complicated marriages and troubled families. It all began in 1989 at the University of Chicago, where he obtained a doctorate degree in clinical psychology and started training at the Family Institute of Chicago, focusing on marriage and family counseling.…

  • Stacking Up: Jason Goldberger brings e-commerce experience to Hayneedle

    Before landing roles in the e-commerce world, Jason Goldberger pursued a bachelor’s degree in government at a liberal arts college with no intention of ever landing a role in the political system. “It was just something I did,” said Goldberger, who graduated from Colby College in Waterville, Maine. “I always assumed I would get a…

  • Stacking Up: Hayneedle executive profile series starts Thursday, July 1

    Over the past few years, Hayneedle has been stacking up on talent. The Omaha-founded and still 100 percent Omaha-based online retailer of home furnishings and lifestyle products…