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The making of Secret Penguin’s awesome About page (Video)

February 10, 2011 by

Screenshot of team photos on Secret Penguin’s About page

At the start of 2011, the four-person team of Secret Penguin, a youth branding agency rooted in the skateboard, music and youth cultures, launched a redesigned website for themselves. Overall, it was a nice new look with, among other elements, an updated Portfolio and Services page (in November, they added a visual effects editor and producer).

The page that created the most buzz on Twitter as well as “Did you check this out?” moments in offices was their About page. Not sure what I’m talking about? Check it out for yourself, visit or click on the image above and watch the individual photos of the team very closely.

To see the behind the scenes of putting this page together, check out this video released by Secret Penguin earlier this week:

Video from Secret Penguin on YouTube. Credits: Filming by Malone and Company, editing by SecretPenguin, and music by Broken Spindles.

If you appreciate Secret Penguin’s About page, you’ll also appreciate the Team page of Lateral, a software development company with offices in London and Romania, visit:

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