Home > Big Omaha > Philip Rosedale foresees further shifts in the nature of work (Video)

Philip Rosedale foresees further shifts in the nature of work (Video)

Video by Three Pillars Media of Lincoln. Post-production by Evolve of Des Moines.

An unmistakable thread woven through Philip Rosedale‘s life and his talk on May 10 at Big Omaha 2012 is the tendency to challenge commonly held assumptions regarding people and the work they do.

Take, for instance, Rosedale’s thoughts on the perception that Silicon Valley is full of nothing but the swashbuckling cavaliers of the business world: “Even in Silicon Valley, and I think in some sense especially in Silicon Valley and the tech world, real risk-taking is pretty rare,” Rosedale said. “I think that the really crazy entrepreneurs take real risks. They aren’t motivated by money. They are just crazy.”

Rosedale didn’t explicitly identify himself as one of those rare risk-takers, but a consistently unconventional approach to work throughout his career all but earmarks Rosedale as such. 

As the founder of Linden Lab, he built an entire virtual world, Second Life, based on the belief that “computers and digital worlds had the possibility to simulate more than we had as yet even created on earth. That somehow, inside those computers, there could be more stuff, there could be more creativity, there could be more of us or more of everything … than we have in the real world or would ever find in space or anything.”

With his most recent project, Coffee & Power, Rosedale has challenged traditional notions about the role that permanence of location and unity of workforce play in building software and companies. “We basically also challenged ourselves to build a software development company,” Rosedale said of the process that went into building the first version of Coffee & Power, “that didn’t have anybody working at it.”

That Rosedale builds businesses to the cadence of a different percussionist was also evident in his observations about the type of personality that will be required to guide the great companies of the future. “The nature of work and the nature of success and the nature of great CEOs is going to change,” he said, “forced by technology.”

For more of Rosedale’s observations on the past, present and future of work and how it connects with his own timeline, check out the video above, the 10th in the Big Omaha 2012 Video Series presented by Microsoft BizSpark.

Read our recap: “Philip Rosedale: ‘Work together and help each other.’ “

About Philip Rosedale

Rosedale is the founder and Chairman of the Board with Second Life/Linden Lab. He started his first software company at age 16 and in 1995, he created the Internet videoconferencing software FreeVue and sold the company to RealNetworks. In 1999, he started to pursue his dream of creating open-ended internet-connected virtual world, founding Linden Lab and creating Second Life. In 2010, he created LoveMachine with Ryan Downe. Currently, he is working on Coffee & Power and Worklist.net.

Find Rosedale on Twitter: @philiplinden

About Big Omaha & Thinc Iowa, SPN Premier Events

Silicon Prairie News hosts two premier annual events, Big Omaha in May and Thinc Iowa in October. Both events bring together entrepreneurs, innovators, creative individuals, investors and others for a lineup of inspiring speakers, a schedule of unique networking opportunities and a community of support.

To sign-up for alerts regarding Thinc Iowa, which will take place Oct. 10-11 in Des Moines, visit thinciowa.com



Credits: Photo of Rosedale by Malone & Company/Big Omaha. Headshot of Rosedale from twitter.com

About our sponsor, Microsoft BizSpark

Microsoft BizSpark is a global program that helps software startups succeed by giving them access to Microsoft software development tools, connecting them with key industry players, including investors, and providing marketing visibility to help entrepreneurs starting a business. BizSpark will fast-track the success of your startup with software, support an visibility.

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