Kansas City-based ag startup Farmobile has announced a raise of $5.5 million in their Series A round.

The round was led by Anterra Capital, a venture capital firm based in Amsterdam specializing in food and agriculture innovation. Anterra and Farmobile hope this investment will help make Farmobile the industry standard for farm data.

Farmobile was founded in 2013 by Jason Tatge to help farmers leverage their data to improve decision making.

“Data is one of the most valuable things a farmer harvests today,” said Tatge. “Today’s announcement is a huge win for farmers around the world who want to put their data to work. Farmers ought to own and directly profit from the information they produce. It’s that simple.”

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In the current industry debate over who should own the data that farmers generate, Farmobile has been a champion for farmers retaining the rights to their data.

“As we always say,” Tatge continued, “No one should ever know more about a farm than the farmer. Farmobile provides a clear alternative to Big Ag’s vertical data silos. We can’t wait to make a difference for thousands of new customers around the world.”

Tatge is currently the Member President of Pipeline Entrepreneurs.

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Ryan Pendell is the Managing Editor of Silicon Prairie News.