Bulu goes on hiring spree to expand Bulu Marketplace



Bulu, Inc. is in the midst of a hiring spree as it develops its data analysis platform Bulu Insights into the Bulu Marketplace platform.

In the last three weeks Bulu has hired on 7 new employees, reaching a team total (including Bulu Box, Bulu Marketplace, and the warehouse team) of 23.

The hires include Matt Boyd, co-founder of Sqwiggle and UI/UX Designer at iOffer and Zillow, as Chief Product Officer for Bulu Marketplace. Boyd is perhaps best known in the regional startup scene for his involvement with the NMotion Accelerator and Inside Outside podcast.

Hank Pfeiffer will take the role of COO and CFO for Bulu Marketplace as Adam Choate fills the role as President for Bulu Box. Paul Jarrett will remain CEO of both divisions.

Bulu has also hired on Jacob Shiohira, a Raikes school student, and Reid Gahan, an economic major at UNL, as web developers on the Bulu Marketplace. Tobin Brown, UNL junior and another Raikes School student, has also been hired as a full-time web developer for Bulu Marketplace.

“Frankly, when you see talent like this in Lincoln, you don’t waste time waiting for graduation to make an offer.” said Bulu, Inc. CEO and Co-Founder Paul Jarrett, in a press release. “We don’t care if you’re a college student, a graduate, or a dropout: Bulu will give anyone worth their salt salary and equity.”

Katelyn Richard was also hired as a new sales representative for the company’s growing sales team. The company plans to add an additional half dozen or more staff to sales in the next year.

From Bulu Insights to Bulu Marketplace

Bulu Marketplace, formerly Bulu Insights, takes consumer feedback from Bulu Boxes and uses that data to help retailers discover new products within a data-driven context. It provides a platform for retailers and suppliers to discover and connect with one another using real third-party consumer feedback as starting point.

“Insight was essentially selling brands their data from their bulu box samples,” explains Mariah Nimmich, Account Manager. “Retailers were coming to us already trying to find trending products. We decided it made more sense to own the relationship between retailers and suppliers. ”

“Bulu will give anyone worth their salt salary and equity”

The platform will also allow for products that aren’t easily sampled, for example, sports equipment.

Bulu Marketplace is currently being used by retailers such as Target, Walgreen’s, Complete Nutrition, Vitamin Shoppe, Shopko and Groupon.

“Right now the majority of our team is working on improving the product,” said Nimmich. “We launched with the MVP, and now we’ve brought on the team to develop it. We are really trying to hire pretty quickly.”

Ryan Pendell is the Managing Editor of Silicon Prairie News.