Kansas City-based DivvyHQ, an industry leading content planning and collaboration platform, recently added top content marketing thought leader, speaker, and author Robert Rose to their Board of Directors. The addition of Rose coincided with the company phasing in their recently updated 3.0 platform.
“DivvyHQ is filling a critical need for content and marketing teams to collaborate, iterate, and manage their content in an enterprise environment. Every marketing team needs to solve this challenge. Smart ones will solve it with a solution like DivvyHQ,” Rose said. “I’ve been a long-time fan (of DivvyHQ), and as the saying goes, I’ve decided to put my time and money where my mouth is.”
Rose joined the company in February 2017. The co-founders said that in the short time he’s been with the company, Rose’s input has already been instrumental in their progress.
“Having Robert join our board of directors was something that is really exciting for us,” said DivvyHQ Co-Founder Brock Stechman. “Robert has served on DivvyHQ’s Advisory Board since we launched in 2011, and his unique experience, leadership, and continued commitment through this new board role will add even more momentum to our growth.”
Stechman said that Rose could be considered the top content strategist in the world, traveling from country to country to work with big name brands from a wide range of companies and markets such as Oracle, The Bill And Melinda Gates Foundation, Allstate Insurance, Microsoft, Capital One, AT&T, Petco and UPS.
DivvyHQ’s co-founders are hoping to use Rose’s first-hand experience to propel the company forward.
“He’s essentially helping [big brands] build roadmaps for how they should operationalize their content initiatives going forward,” said DivvyHQ Co-Founder, Brody Dorland. “Obviously, us as the content marketing application and the process tool, we’re an important part of that equation for most companies.”
Dorland said that Rose has been playing a big part in DivvyHQ’s 2017 growth strategy as the company rolls out Divvy 3.0, new integrations, and enhancements.
“Divvy 3.0 has been in the works for probably 18 months. Essentially, it’s an overhaul of the platform,” said Dorland. “We’re still on the same backend technology but we’re definitely beefing up the front end of the application and the overall user experience with the latest technologies.”
Dorland said they took 100s of customer requests and countless pieces of feedback into consideration when deciding on which 3.0 improvements would best increase customer experience and platform functionality.
It’s a big task. So big in fact that 3.0 has to be launched in phases. The entire 3.0 rollout should be completed by the end of 2017.
“[3.0 includes] a much more robust production environment,” said Dorland. “One of the first pieces that we rolled out with Divvy 3.0 is what we’re calling the “Divvy Sandbox.”
The Sandbox allows users to take their content through the entire production process and produce it directly within the application. The production, review and approval process can be completed entirely within DivvyHQ before the content goes out to web, email and social media platforms.
“Our mission has always been to simplify the content process for marketers around the globe, and Robert’s expertise and insight will play a key role in product development,” Dorland said. “We are eager to get to work improving our platform and continuing to offer companies easier and more agile ways to manage ever-changing content marketing efforts.”
Christine McGuigan is the Associate Editor of Silicon Prairie News.