8Qs with a Silicon Prairie Founder: Amy Johnson


Amy Johnson

Amy Johnson is the CEO and Founder of LifeLoop, a Senior Living software product. She and her husband had the idea for Life Loop after experiencing the communication challenges associated with having a loved one in a senior living facility.

Ms. Johnson currently lives in Omaha, where LifeLoop is headquartered, with her husband and two children. She is a graduate of the University of Nebraska – Lincoln.


SPN: How did you get started? 
AJ: The initial concept for LifeLoop was born out of our families’ guilt, communication gaps, and overall need to understand how my husband’s grandmother was doing after she moved out of her house and into a senior living community. She started on the independent living side and quickly progressed into memory care.

We couldn’t help but feel there were signs we could have missed. We knew we weren’t the only family that had this problem, so we started down a path to figure out a better way.

SPN: Is your job what you thought you would be doing when you were a child?
AJ: Not even close. I never set out with a goal to run a software company, but I have always found purpose in connecting people. Accomplishing this through software is even better. Looking back, all my prior roles were setting me up for my current position.

SPN: What are you building right now? Why is it important to you?
AJ: The LifeLoop Platform has a large product roadmap full of features. But I think the most important piece of what we are building is to remember why we are building it. We started LifeLoop to connect families to their loved ones and caregivers. This continues to be the most important component for me, which guides a lot of what we do with the product and how we continue to enhance it.

SPN: What is your favorite thing that you have ever built? Why was it your favorite?
SJ: I would say my current team at LifeLoop is my favorite thing that I have been involved in building. It is never one person that builds something it is always a team effort at LifeLoop. Seeing a group of people all coming together to fix a problem is a powerful thing. Each member of our team is passionate about our product and our cause, and I am very grateful for that.

SPN: If you could improve one thing about your job or the place that you live, what would the change be?
AJ: Omaha is great, and there has been significant progress over the last five years.

I would say the one process for me that was hard to navigate when we first started LifeLoop was raising money. There have been some great people along the way that helped me figure out the best path. It was very time consuming, which can ruin an early stage company if you make a misstep. I think we need to figure out faster and more decisive ways to deploy capital.

SPN: Was there anything looking back that you would do differently? 
AJ: Not necessarily. Of course, there are things I would have done differently, but ultimately you live and learn. Usually making a bad decision ends up being a good thing over time. Good decisions come from experience and experience comes from bad decisions. I am constantly learning and growing just like our company is.

SPN: What could the SPN community do to help you succeed?
SPN has a unique perspective on what is going on in the Midwest. Connecting people and raising awareness of companies and products is key to all our success. Increasing content will only help the mission.

SPN: If you could ask these questions to anyone, who would it be?
AJ: I think interviewing the first hires of successful startups would be interesting. I don’t necessarily know the names of these individuals, but I think their perspective is unique. These people are often passionate for the customers and product but see things different from the Founders. Early hires are critical for success, and often they help do what needs to be done because they have an outside perspective.