Earlier this week, the same team that recently launched the on-the-go daily deal finder GeoClip.it, released Gordilla, a daily deal aggregator website featuring deals from 72 cities.
“We built Gordilla because we think there needs to be a one stop site for consumers to see all daily deals,” said James Eliason, founder of CEO of Eliason Media, in an email interview this week.
This concept, however, isn’t new to the daily deal marketplace and Eliason recognizes that fact, pointing out competitors such as Dealery and Yipit, the latter of which raised a $1.3 million Series A round in June.
“At the end of the day it is about giving consumers a great experience, allowing them to customize the deals they see (which is coming soon on Gordilla) and the potential to build valuable programs where users come to Gordilla above a competitor,” said Eliason in response to the competitive marketplace.
Thanks to our sponsor
Gordilla is in its beta launch and Eliason said that they’re currently finalizing some their new design elements. “Right now, it is definitely not where we want it to be,” said Eliason.
Screenshot of two of today’s 13 daily deals in the Chicago section of Gordilla. Screenshot from gordilla.com.
Eliason also pointed out that content is still scarce in a number of the cities listed. “In Des Moines, and some other cities, there is very light deal content because the deal sites (like Groupon) are just coming into the area. If you go to Chicago, New York, Boston, San Fran, Los Angeles, etc. the deal content is much heavier.
“Bottom line is that we want to become a place where consumers can cancel their email notifications from all of the daily deal sites, bookmark our site and visit when they want to save money locally,” Eliason said.
In addition to design updates, Eliason said they’ll be coming out with an Android app as well as integration with several of their other partners, such as GrubHub for local food delivery options and deals.
To learn more about Gordilla, we conducted an email interview with Eliason:
Silicon Prairie News: What distinguishes Gordilla from its competitors?
James Eliason: We feel like we have the potential to bring in a lot of interesting marketing and branding pieces to drive traffic that others do not have. There is so much that you can do to bring excitement into the daily deal space and we think that with what we currently have, and what is on our white-board we can become a leader in this space.
(Photo from twitter.com/jameseliason)
Is this a build off of GeoClip.it?
Yes. The deal content that we have coming through our GeoClip.it mobile app, is the same content coming through Gordilla. During a meeting a few weeks ago we made the decision to green light a website that displayed the same content. Through indexing and social sharing we are already witnessing the advantage to having both a mobile and web product in this marketplace. We publically launched on the 29th of November but we have seen traffic on the site since we turned the site on and it began indexing on the search engines. That gives us a good feeling about where the deal space is heading.
What’s the revenue model behind Gordilla?
It is no secret that almost all of the daily deal sites are running affiliate programs. That is the obvious revenue model behind a site like Gordilla, but there are a lot more opportunities that we are currently evaluating and we hope to be rolling out some new features for our users in the next few months.
To learn more about GeoClip.it, see our interviews with some of the Eliason Media team: GeoClip.it: A mobile app discovering deals around you & GeoClip.it adds ‘daily deals’ in latest update
