Cornstalks Demo Night: Tripleseat demo by Dusty Davidson (Video)

Tripleseat co-founder and chief marketing office Dusty Davidson (left) presented his company’s product, a web-based lead-generation, sales and event-management software for the hospitality industry. While some types of software help restaurants manage reservations for parties of 2-10, Davidson said, Tripleseat’s software caters to groups of 10-200 people. It's used for birthday parties, holiday parties and

(Left, Dusty Davidson of Tripleseat at Cornstalks Demo Night, photo by Danny Schreiber)

This is the first post in an eight-post series recapping the demonstrations that took place at Thursday’s Cornstalks Demo Night. To learn more about the event, see our post, “Cornstalks ‘Demo Night’ happening next Thursday, March 31.”

Tripleseat co-founder and chief marketing office Dusty Davidson presented his company’s product, a web-based lead-generation, sales and event-management software for the hospitality industry. While some types of software help restaurants manage reservations for parties of 2-10, Davidson said, Tripleseat’s software caters to groups of 10-200 people. It’s used for birthday parties, holiday parties and other special events in private party rooms and similar spaces.

A few highlights from Davidson’s presentation:

  • Davidson walked through the process a person interested in booking that sort of space would navigate, from start to finish. Tripleseat, he said, generates leads primarily from three sources: partner websites, restaurants’ Facebook pages and restaurants’ websites. From there, restaurants can manage leads and optimize their scheduling of event spaces.
  • Tripleseat includes features — tabs for accounts, contacts, bookings, calendar, leads, tasks and reports— that are staples of most CRM systems, but it custom-tailors those things to the restaurant industry. Tripleseat, Davidson said, aims to “really take the pain out of managing” those party and private-dining rooms and “drive more business to them.”
  • Davidson said Tripleseat enables its users to optimize a resource that, though sometimes overlooked, can be extremely valuable. Davidson said Tripleseat has received feedback from users “that private-event business is much more profitable than normal diners and makes up as much as 40 percent of revenues for some (restaurants).”

For Davidson’s complete presentation, view the video below.

Note: Davidson is the co-founder and technical lead of Silicon Prairie News.

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