About the author: The following is a guest post by Macy Koch (below, second from right), marketing director for Syncbak, a Marion, Iowa-based startup currently showing off its technology at CES. (Full bio at bottom of post.)
Editor’s Note: For more on Syncbak, see our post: “At CES, Syncbak unveils its internet television solution“.
The Syncbak booth team consisting of (from left to right) Steve Maher, CTO, Jack Perry, CEO, Macy Koch, marketing director, and Andy Kuempel, broadcast relations and sales manager.
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I’m very fortunate to be writing this post while sitting in Las Vegas amongst crowds of tech and gadget enthusiasts during the Consumer Electronics Show (CES). I’m here with my company, Syncbak, debuting our internet television platform, a solution that is supported by the Consumer Electronics Association, the organization putting on the event this week.
We’re a part of the new startup centered area, Eureka Park (left), an area supported by the Startup America Partnership, an organization that might sound familiar due to recent announcements of the addition of StartupIowa to the partnership. The purpose of Eureka Park is to give startups a chance to share their products while getting close to the tech giants that seem to be repeat exhibitors at CES annually. Take away the flashing lights, large booths, and “booth babes” traditionally found with the large manufacturers in the Las Vegas Convention Center, and you can find companies showcasing their consumer applications, medical devices, and breakthrough technology, such as internet TV or gloves able to translate sign language into text.
Don’t think for a second though that these booths won’t be visited often. We’ve found the opposite. While many startups are hoping for manufacturers to find them, many manufacturers and industry professionals have been touring the floors trying to find startups that have hopes to be the “next big thing.” We’ve been fortunate to talk to companies such as LG, Microsoft, Sony and Intel, as well as many broadcasters, investors and press just in the first day of exhibits.
Visitors to Microsoft’s booth in the Las Vegas Convention Center enjoy bright lights, new products, and a complete video wall for CES 2012.
We’ll be bringing more updates throughout the week, but for now, if you’re a startup hoping to gain traction, meet larger manufacturers, and showcase your products, I highly encourage you to look into Eureka Park at the Consumer Electronics Show for next year. It’s been nothing but a success thus far.
Image credits: Photos courtesy of Macy Koch.
Author bio: Macy Koch is the marketing director at Syncbak, a startup technology company revolutionizing the way consumers watch broadcast TV. She has spoken at several conferences with content regarding individual branding, social media and college leadership.
Koch can be reached by email, macy.koch@syncbak.com, or found on Twitter, @macykoch.
